Sometimes You Have To Slow Down To Speed Up
I remember the first time, I
attempted to make Ramen Noodles – it was eventful as I almost caught the house
on fire. I am sure there are some people wondering how anyone could mess up
something as simple as that, and from that one question stems a lifelong lesson
I learned on that eventful day.
The Ramen Noodles fiasco began
one afternoon when I was home alone for just a few moments as my mom was going
to pick up my younger brother from school (as we were in different schools due
to different grades – we started and finished school at different times, hence why
we had different pick up times). Home alone with a pang of pain setting in as
my stomach was churning with hunger, as I was accustomed to having some food
already waiting for me at the table, while my mom went to pick up my brother
from school.
Hungry and impatient, I
grabbed the box of Ramen Noodles to hastily read the instructions – in the
midst of rushing, I didn’t read where it said to add water.
Yes, it was a nightmare.
Am I glad it happened – yes,
as I learned the importance of sometimes you have to be willing to slow down to
speed up.
In today’s day and age, with
so many things demanding our time, energy, and effort – in between the juggling
act to find a work – life balance in midst of work, school, family, and friends … it is
easier said than done to not feel rushed and make rash decisions.
People often assume that I am
a young successful adult, to have earned my Master Of Business Administration
(MBA) with an emphasis in Marketing and have helped launch a successfully
locally owned family run restaurant – people assume that sheer intelligence and
luck have contributed to me now being a current cofounder and marketing director, at the age of 24.
I am where I am in life now, due
to passion and planning.
No matter how busy I was with
work and school, I always took the time to plan out where I saw myself at the
end of the day, the end of the month, and the end of the year. I was always
making sure that my life was driven by an ambition that provided me with a
sense of self-worth and purpose, and those ambitions were translated into goals
with scalable plans on when and how to achieve those goals.
More
Information About Ifrah Kanwal:
I
graduated with my Bachelor’s degree in English from West Texas A&M
University in December of 2011, to start my MBA with an emphasis in Marketing
in January of 2012 at West Texas A&M University – to graduate and earn my
Master’s degree in December of 2013 from an AACSB Accredited learning
institution.
I am an
expert in marketing (SEO/SEM), blogging, branding, social media management,
customer service and team training, and human resources.
I am a
growth hacker through the creation of promotional content and continuous
advertising on Facebook, LinkedIn, Google Plus, Twitter, Pinterest, and more. I
monitor reviews and actively participate in social media management on
Facebook, Google Reviews, Yelp, Urbanspoon, TripAdvisor, and more. I contribute
to the content production, distributing the content across various social media
platforms, and then measuring the success of campaigns, projects, contests, and
more through analytical data. I also communicate with current and potential
customers/clients via email campaigns through MailChimp as another form of
communication.
I help
generate more traffic and volume of potentially interested customers by helping
greater strengthen an online presence and branding, creating content, social
media management, marketing, and sales.
I was
previously employed as a Social Media Marketing Manager for C&B Marketing
Solutions. I have also helped C&B Marketing Solutions substantially
increase their sales and web presence through social media, marketing, and
selling by having earned an MBA and having acquired years of working
experience, knowledge, and passion.
I have
earned my Master in Business Administration with an Emphasis in Marketing, and
acquired working experience with sales as a Target Team Lead, a Wet Seal
Assistant Store Manager, and a Bath & Body Works Sales Lead.
I have
acquired working experience in Marketing as Interactive 360’s Marketing
Representative, Project Manager, and Search Engine Marketing Specialist.
I am
invested in being one of the best, to continually keep up to date with the
latest trends, to hold myself to a higher standard by continually learning,
growing, and creating positive progress – allowing me to be aware of how to
create a wider digital foot print through Facebook, Twitter, LinkedIn, Google
Adwords, Bing Ads, in person sales, project management, and more. I am invested
in continually growing, and helping your company grow – that is why I recently
earned a continuing education degree from eCornell for continuing education, to
be the best and bring you the best.
I also
use the Google interface, Google AdWords, Google AdWords Editor, and Acquisio
to often help me process the large amounts of data for each client, often
processing data for each client and campaign based on campaign type, campaign
subtype, budget, status, clicks, impressions, CTR, average CPC, and other
factors. Using training and technical skills required to perform well for SEM
account management, has to be combined with the willpower and the ability to
learn new programs and techniques to clearly see if there is any way to
optimize cost per clicks and gain more conversions while reducing budgeting
spending to analyze data on a regular basis for keyword bidding and monitoring
ad performance. I optimize current client accounts to help maximize their
budgeting spending to generate the maximum amount of website traffic and
customer conversions (increase customer purchases), by helping with regular day
to day and monthly tasks that helps ensure continual care for clients. One of
my tasks for helping ensure the smooth running of our current client’s SEM
account is optimizing, changing KPIs within Acquisio, updating ads for new
incentives by checking the promotional calendar, uploading various display ads
from the banner sizes, and more. I also help with new clients during the
Onboarding process to help set up clients from the very beginning for success,
by helping create their account structure, which entails researching SEM
Keywords, picking SEM keywords, and writing SEM ads. I also help search engine
marketing needs by creating Google AdWords conversion code and creating remarketing
code using the Google interface, while also importing campaigns in
Acquisio/synchronize, integrating Google AdWords in Google Analytics, importing
campaigns into Google AdWords, and more. Another responsibility in helping new
clients be set up for success is adding location extensions, call extensions,
and site links.
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