Working In Retail. It's All About That ... Servant Leadership
My first employment opportunity was working with Bath & Body Works as a sales associate, and it is arguably one of the best jobs I have had to this day – teaching me a lot of about myself and work place protocol, while having fun and making friends.
This particular store and employment opportunity had such an impact on me that I realized my calling in life was not in healthcare, but rather it was building up people to help train and empower teams (by helping people realize that they have the potential to simultaneously create positive progress for themselves and the organization).
Working in the retail has taught me the importance of valuing your team.
Working in retail has helped me realize the importance of building up people through servant leadership.
Servant leadership helps both individuals and organizations create growth, by finding and promoting a unifying vision and vibe to provide an emotionally fulfilling purpose, promoting empowerment, and promoting goals driven with an emotional commitment (to align purpose, passion, and pledge to provide positive results).
Working in retail has helped me realize the importance of building up people through servant leadership.
Servant leadership helps both individuals and organizations create growth, by finding and promoting a unifying vision and vibe to provide an emotionally fulfilling purpose, promoting empowerment, and promoting goals driven with an emotional commitment (to align purpose, passion, and pledge to provide positive results).
More Information About Ifrah Kanwal:
I graduated with my Bachelor’s degree in English from West Texas A&M University in December of 2011, to start my MBA with an emphasis in Marketing in January of 2012 at West Texas A&M University – to graduate and earn my Master’s degree in December of 2013 from an AACSB Accredited learning institution.
I am an expert in marketing (SEO/SEM), blogging, branding, social media management, customer service and team training, and human resources.
I am a growth hacker through the creation of promotional content and continuous advertising on Facebook, LinkedIn, Google Plus, Twitter, Pinterest, and more. I monitor reviews and actively participate in social media management on Facebook, Google Reviews, Yelp, Urbanspoon, TripAdvisor, and more. I contribute to the content production, distributing the content across various social media platforms, and then measuring the success of campaigns, projects, contests, and more through analytical data. I also communicate with current and potential customers/clients via email campaigns through MailChimp as another form of communication.
I help generate more traffic and volume of potentially interested customers by helping greater strengthen an online presence and branding, creating content, social media management, marketing, and sales.
I was previously employed as a Social Media Marketing Manager for C&B Marketing Solutions. I have also helped C&B Marketing Solutions substantially increase their sales and web presence through social media, marketing, and selling by having earned an MBA and having acquired years of working experience, knowledge, and passion.
I have earned my Master in Business Administration with an Emphasis in Marketing, and acquired working experience with sales as a Target Team Lead, a Wet Seal Assistant Store Manager, and a Bath & Body Works Sales Lead.
I have acquired working experience in Marketing as Interactive 360’s Marketing Representative, Project Manager, and Search Engine Marketing Specialist.
I am invested in being one of the best, to continually keep up to date with the latest trends, to hold myself to a higher standard by continually learning, growing, and creating positive progress – allowing me to be aware of how to create a wider digital foot print through Facebook, Twitter, LinkedIn, Google Adwords, Bing Ads, in person sales, project management, and more. I am invested in continually growing, and helping your company grow – that is why I recently earned a continuing education degree from eCornell for continuing education, to be the best and bring you the best.
I also use the Google interface, Google AdWords, Google AdWords Editor, and Acquisio to often help me process the large amounts of data for each client, often processing data for each client and campaign based on campaign type, campaign subtype, budget, status, clicks, impressions, CTR, average CPC, and other factors. Using training and technical skills required to perform well for SEM account management, has to be combined with the willpower and the ability to learn new programs and techniques to clearly see if there is any way to optimize cost per clicks and gain more conversions while reducing budgeting spending to analyze data on a regular basis for keyword bidding and monitoring ad performance. I optimize current client accounts to help maximize their budgeting spending to generate the maximum amount of website traffic and customer conversions (increase customer purchases), by helping with regular day to day and monthly tasks that helps ensure continual care for clients. One of my tasks for helping ensure the smooth running of our current client’s SEM account is optimizing, changing KPIs within Acquisio, updating ads for new incentives by checking the promotional calendar, uploading various display ads from the banner sizes, and more. I also help with new clients during the Onboarding process to help set up clients from the very beginning for success, by helping create their account structure, which entails researching SEM Keywords, picking SEM keywords, and writing SEM ads. I also help search engine marketing needs by creating Google AdWords conversion code and creating remarketing code using the Google interface, while also importing campaigns in Acquisio/synchronize, integrating Google AdWords in Google Analytics, importing campaigns into Google AdWords, and more. Another responsibility in helping new clients be set up for success is adding location extensions, call extensions, and site links.
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