Yesterday afternoon, after successfully passing part one of the notoriously difficult Google Adwords certification exam, I decided to treat myself to a Starbucks sugar rush.
I threw on my jacket and slide into a pair of flip flops, and a few minutes later arrived to my destination while wearing my sweatpants, flip flops, and looking like a mess – yet to still be greeted and served with legendary customer service, in a nonjudgmental manner.
I frequent this particular Starbucks even though it is nowhere near my house, as the legendary customer service they provide me is worth the drive.
My brief Starbucks visit yesterday, left me with nothing but smiles, as my tall caramel frap with whipped cream with extra extra extra caramel and three birthday cakes pops was nothing short of delicious. What really brought a smile to my face though was the speed and efficiency, personalized experience with legendary customer service, and the ambiance of team warmth seeping in to make me feel welcome.
By the time I was handed my receipt, my caramel frap was already prepared – illustrating how mind-blowingly fast they were working, and illustrating how in sync they were in understanding who was doing what and when.
The brief Starbucks visit caused me to start thinking about my own adventures in the food industry.
Having working experience in helping launch our new locally owned family run restaurant, has given me invaluable knowledge of the different facets of business from everything in finance and logistics, human resources, talent acquisition, team training, marketing, SEO, SEM, social media management, branding, and more.
Working in the food industry has been the most challenging experience yet the most rewarding experience of my young adult life.
I would wake up smiling early in the morning, and helping prepare the kitchen for the lunch rush. After the food was freshly prepared and the kitchen was then thoroughly cleaned to be spotless, I would focus on serving guests while we were open to help serve a high large volume of people to focus on speed and efficiency while preparing and packing food orders through the drive thru window and call in orders through the phone – while providing legendary customer service and keeping a clean kitchen. I would then help prepare for the dinner rush, and then help close at nights with deep cleaning. I would then stay up, late at night, working on what I know and love – marketing.
We have been blessedly busy at Amarillo Hut to the point that both phone lines are often busy with people ready to place call in orders, multiple cars lined up with people at our drive through window ready to place their orders, and people at the front window inquiring more information about the menu and requesting samples.
The daunting task of answering the phone and processing call in orders, to cashiering, preparing beverages, to preparing the samples, to preparing and packing orders, to operating the drive through window – would be impossible without the backbone of our trusted and trained team.
Having a trusted and trained team in place is hard in the food industry, hence a high turnover rate, because invaluable team members are often cross trained and experts in working with people (whether customers or other team members), experts in quickly learning, and experts in multitasking.
Finding people with pleasant personalities that are both passionate about serving other people and preparing food, in a very fast paced demanding paced environment – is often a challenge.
Finding people who are good at what they do and a good fit for your organizational vision and vibe, while also a good fit with your other team members – is often a challenge, so when there is team unity, I can’t help but smile.
I can’t thank my own team enough for their hard work and contributions, serving as the back bone of our success.
Having a trusted and trained team in place, has allowed me to the opportunity to step away from the daily operations of running a day to day restaurant, and has allowed me to have more free time to focus on what I am truly passionate about – helping people and companies grow through sales and marketing [(SEO/SEM), blogging, branding, social media management, customer service and team training, and human resources].
More Information About Ifrah Kanwal:
I graduated with my Bachelor’s degree in English from West Texas A&M University in December of 2011, to start my MBA with an emphasis in Marketing in January of 2012 at West Texas A&M University – to graduate and earn my Master’s degree in December of 2013 from an AACSB Accredited learning institution.
I am an expert in marketing (SEO/SEM), blogging, branding, social media management, customer service and team training, and human resources.
I am a growth hacker through the creation of promotional content and continuous advertising on Facebook, LinkedIn, Google Plus, Twitter, Pinterest, and more. I monitor reviews and actively participate in social media management on Facebook, Google Reviews, Yelp, Urbanspoon, TripAdvisor, and more. I contribute to the content production, distributing the content across various social media platforms, and then measuring the success of campaigns, projects, contests, and more through analytical data. I also communicate with current and potential customers/clients via email campaigns through MailChimp as another form of communication.
I help generate more traffic and volume of potentially interested customers by helping greater strengthen an online presence and branding, creating content, social media management, marketing, and sales.
I was previously employed as a Social Media Marketing Manager for C&B Marketing Solutions. I have also helped C&B Marketing Solutions substantially increase their sales and web presence through social media, marketing, and selling by having earned an MBA and having acquired years of working experience, knowledge, and passion.
I have earned my Master in Business Administration with an Emphasis in Marketing, and acquired working experience with sales as a Target Team Lead, a Wet Seal Assistant Store Manager, and a Bath & Body Works Sales Lead.
I have acquired working experience in Marketing as Interactive 360’s Marketing Representative, Project Manager, and Search Engine Marketing Specialist.
I am invested in being one of the best, to continually keep up to date with the latest trends, to hold myself to a higher standard by continually learning, growing, and creating positive progress – allowing me to be aware of how to create a wider digital foot print through Facebook, Twitter, LinkedIn, Google Adwords, Bing Ads, in person sales, project management, and more. I am invested in continually growing, and helping your company grow – that is why I recently earned a continuing education degree from eCornell for continuing education, to be the best and bring you the best.
I also use the Google interface, Google AdWords, Google AdWords Editor, and Acquisio to often help me process the large amounts of data for each client, often processing data for each client and campaign based on campaign type, campaign subtype, budget, status, clicks, impressions, CTR, average CPC, and other factors. Using training and technical skills required to perform well for SEM account management, has to be combined with the willpower and the ability to learn new programs and techniques to clearly see if there is any way to optimize cost per clicks and gain more conversions while reducing budgeting spending to analyze data on a regular basis for keyword bidding and monitoring ad performance. I optimize current client accounts to help maximize their budgeting spending to generate the maximum amount of website traffic and customer conversions (increase customer purchases), by helping with regular day to day and monthly tasks that helps ensure continual care for clients. One of my tasks for helping ensure the smooth running of our current client’s SEM account is optimizing, changing KPIs within Acquisio, updating ads for new incentives by checking the promotional calendar, uploading various display ads from the banner sizes, and more. I also help with new clients during the Onboarding process to help set up clients from the very beginning for success, by helping create their account structure, which entails researching SEM Keywords, picking SEM keywords, and writing SEM ads. I also help search engine marketing needs by creating Google AdWords conversion code and creating remarketing code using the Google interface, while also importing campaigns in Acquisio/synchronize, integrating Google AdWords in Google Analytics, importing campaigns into Google AdWords, and more. Another responsibility in helping new clients be set up for success is adding location extensions, call extensions, and site links.
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https://creatinggrowthwithifrah.wordpress.com/2015/04/27/the-only-thing-i-love-more-than-coffee-is-team-unity/
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